Power to the People

Client: Circles Life
Agency: BBDO Singapore

As wild as its target audience, Circles.Life is notorious for going against traditional systems (a.k.a. the big three telcos) but yet, they are held in high regard by the younger generation for being pretty much the only one that has the guts to do just that.

They had a vision to give power back to the people—a plenty strong statement in and of itself. It just needed some extra umph. And we gave it just that to launch (and relaunch) in three markets: Taiwan, Australia, and Singapore.

All it took was an obtiuary, a funeral, a lawyer, and an infiltration to launch with a BANG—just how Circles.Life likes it.