The Fish Stock Market


Young Spikes Submission
Agency: BBDO Singapore
Conservation International stands behind Sustainable seafood, which—to our surprise—actually plays a huge part in ocean conservation. However, though many of their potential partners (C-Level executives of big companies) understand that, they don’t see the importance of investing in it, despite knowing the benefits investments have on their own businesses.

So, we were tasked to help CI create an integrated awareness and partnership campaign, directed at these big (business) boys. And we did this in a sneaky and unexpected way that was still familliar to our target audience—through the stock market.